There’s an App for that:

In the news today, I came across an interesting article about an app for skiers and snowboarders alike. Apparently ski hills have been inflating their numbers about how much snow is actually on the hill that day. Well thanks to a new app for your iPhone and a bunch of research by some Ivy League nerds, you can learn how much snow is ACTUALLY on the hill. Pretty nifty.

Ski resorts have for years pulled a subtle snow job on their customers, routinely inflating how much new snow falls on Saturdays and Sundays to lure the weekend crowd. It’s why that 20 centimetres in the snow report never seemed as deep on the hill as it sounded on paper.

The deceptive advertising has been decisively busted by the internet, where skeptical skiers can now check a skireport.com application on their iPhone to vet the resort-supplied snow tally against first-hand accounts from the slopes and lifts.

Once the app was embraced around a year ago, the snow jobs suddenly ceased.

See more on the article here: http://www.theglobeandmail.com/news/technology/the-killer-app-that-busted-ski-resort-snow-jobs/article1425132/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s