So we all remember Isaiah Mustafa, just Google “Old Spice Guy” if you need to refresh your memory, and the ads he did for Old Spice. They were funny, original, and made men want to buy their product. Even though the ads pandered to the ladies as “The Man Your Man Could Smell Like“, most of us guys wanted to be that guy.
Even if it meant just smelling like him. Some people rank him next to the Dos Equis as the Two Most Interesting Men In The World.
The YouTube campaign was unprecedented in it’s use of social media like YouTube and Twitter. and resulted in an increase of sales by 107% for Old Spice (see here). The video has almost 34 million views on YouTube. I’m sure at least a few of us out there edited together the phone message video to have the Old Spice Guy on our answering machine.
Things were going great for Old Spice. Until now.
The new Old Spice Guy is now Fabio. Fabio? Are you kidding me?! Practically no one from my generation even knows who he is! We were all babies when he was gracing the covers of adult “romance” novels throughout the 80′s & 90′s.
One of my friends has a Tumblr dedicated to appreciating Fabio in his once great glory (ironic hipster appreciation of course – http://fabioisawesome.tumblr.com/) So why Old Spice wanted to pull him out of nowhere and start using him for their ads is beyond me.
This is the first Fabio Old Spice ad that I saw. This is definitely not the kind of guy I want to be buying deodorant from. Rolling around on a piano like that? Rubbing his face against the stick of deodorant? No. This is not cool. I tuned out as soon as he started rolling back over to the second girl.
Here’s the second one:
Great, Fabio has long hair. And again with the rubbing on his face?! What is this?!?!?!
What happened to the great single shot ads? Ones that knew they were being ridiculous and fantastic. These new ones were trying so hard that they just end up looking silly.
Hopefully the community explodes with hate for Fabio and brings back the man we all loved.
Look at your new man, now back to me, now back at your new man, now back to me.
Sadly, he isn’t me.
- Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio) (adweek.com)
- Fabio: The NEW Old Spice Guy? (celebs.icanhascheezburger.com)
- The New Old Spice Guy Is an Old, Familiar Face: Fabio [VIDEOS] (mashable.com)
Pretty dang cool commercial. Pumped for World Cup.
“I’m not a big football (soccer for us Yanks) fan though I know the majority of the world is, but watching this new Nike Football commercial for their upcoming Write The Future campaign totally gave me chills. The spot was directed by Alejandro González Iñárritu, who you might also know as the director of movies like Babel and 21 Grams as well as the producer of football movie Rudo y Cursi. The story follows several of the biggest football stars out there, though I could only name Ronaldo, going through the “what if’s?” and potential outcomes of the matches they’re playing.Watching it I was totally riveted and actually got a little emotional, it definitely hit all the right buttons for me. Iñárritu’s direction is spot and the team he worked with should absolutely be commended for creating such a rad commercial that nearly feels like a short film. I love when Wayne Rooney’s kick gets intercepted and all of England rejects him, tearing down his posters, the stock market crashes and all hell breaks loose… and he knows he has to make up for it quickly in order to divert disaster.If you’re curious, the players in the commercial are Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Plus it’s fun to see Homer Simpson, Gael Garcia Bernal (who starred in Rudo y Cursi) and Kobe Bryant.”